While the history of a school may be set in stone,
its reputation can change overnight.
The public perception of a school is central to its success, but the diversity and scale of risk faced by schools is unparalleled.
Accidents, sudden deaths, social media issues, sexual exploitation, bullying, drugs and teacher disputes are just a few of the challenges which can overturn the hard-earned reputation of a school - and leave it struggling to regain its footing.
We work with a number of schools in the UK and overseas, including HMC schools, to help them handle these types of situations and many more. Our team brings a total of thirty years' experience of media and public relations experience within the law enforcement, safeguarding and education sectors, enabling your school to access unrivalled knowledge and expertise.
How do we help?
We draft emails to parents, letters to alumni, statements for media. We liaise with police press offices and school marketing teams to ensure schools know what information will be released and when. We deliver media training for senior leadership teams whose interviews are, inevitably, shared globally. We’re often on the end of the phone, giving advice to ensure that a potential crisis stays just that.
In addition to crisis management preparation and consultancy, we also provide a full PR and marketing service to support admissions and day-to-day communications.
To receive our schools brochure or to talk to us about your school, contact us.